Market Development

Objectives

From making sure Illinois soybeans have reliable routes to markets, to connecting with trade teams from nearly every contintent (not much opportunity in Antarctica…yet), to partnering with animal ag groups, and finding new ways to use our favorite crop, ISA’s Market Development Committee is committed to securing and growing the value of soybeans at home and around the world.

Identify key existing global and domestic markets that show opportunity for substantial growth.

Increase number of new global and domestic markets for Illinois soybeans.

Metrics

Increase Illinois soybean bushels exported to existing and new markets by 15% annually.
Establish 300 annual touchpoints with existing domestic and international buyers.
Establish 25 annual touchpoints with new domestic and international buyers.

Opportunities to Visit Farms

As the leading soybean producing state in the U.S., Illinois has unlimited opportunities to showcase our high-quality, high-yielding, sustainably-grown soybeans and the farmers who grow them. We invite trade teams and those involved in soybeans around the world to connect with us for a visit. ISA’s Market Development team has proudly hosted more than 14 trade teams totaling more than 200 representatives from around the world in the last year on Illinois farms and value the connections we make through these engaging visits.

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New Uses

From adhesives, plastics, rubber and fiber to ingredients, lubricants, paper and more, soybeans grown right here in Illinois are being used to improve a limitless number of common use items.

It's Sustainably Soy

Transportation

By road, rail, or river: Illinois soybeans have a competitive edge thanks to unlimited transportation options. To ensure continued growth and success in the global market, we look for solutions for Illinois’ aging infrastructure.

Trade & Exports

The Illinois Soybean Association is continually working to increase relationships with international buyers through its Trade & Exports program to sell more Illinois soybeans.

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Domestic Use

Whether two–legged or four, we often say livestock is our number one customer. ISA proudly partners with several animal ag organizations to promote the use of soy as a high–quality protein for livestock right here at home.