The Illinois Soybean Association are conducting a pilot program to promote new uses for soy in a way that positions and promotes soy-based products as an alternative to legacy or existing products. Creating interest in these products is good for the industry, continues to position soybean farmers and their products as part of the “green solution,” and builds market demand in future years. In its first year of funding, ISA plans to develop a digital-first ecosystem for people to learn more about new uses products and create compelling and easy-to-access materials about new uses that build credibility and interest in using soy-based alternative products.