Step 4: Build a Coalition and Outreach

Successfully delivering a Bridge Bundling program in Illinois requires cooperation from multiple stakeholders at different levels of government, the private sector and the general public. Achieving this cooperation can be accomplished through coalition building, stakeholder outreach and a targeted communications plan.

Elements of a successful communications plan should include the following components:

  1. Goals and Objectives: Identify the overall goals and objectives of the communications plan, such as increasing awareness about Bridge Bundling among key stakeholders.
  2. Audience: Identify the target audience for the communications plan, such as state and local government officials, contractors, local engineers, community groups and the general public.
  3. Key Messages: Develop key messages tailored to the specific needs and interests of the target audience.
  4. Appropriate Medium: Identify the most effective communication channels and tactics for reaching the target audience. These may include website content, social media posts, press releases, email newsletters, webinars, in-person presentations, and outreach events.
  5. Timeline: Develop a timeline for implementing the communications plan, including specific milestones and deadlines for each component.
  6. Measurement and Evaluation: Establish metrics for measuring the effectiveness of the communications plan, such as website traffic, social media engagement, media coverage, or stakeholder feedback.
  7. Resources: Identify the resources necessary to implement the communications plan, such as staff time, budget, and technology.
  • IDOT Office of Planning and Programming
  • Soybean Farmers (and those responsible for transporting soybeans)
  • State Officials
  • Township, City and County Officials
  • County and Local Engineers
  • Public Sector
  • Private Sector
  • Non-for-Profits
  • Advocacy Groups
  • Measuring Effectiveness
  • Measuring Action
  • Built-in Analytics
  • Compile and Report Regularly
  • Results