BLOOMINGTON, ILL – June 15, 2021 – The Illinois Soybean Association (ISA) recently launched a campaign, designed to generate a better appreciation and greater community support of soybean production and soybean farmers in the state of Illinois.
“SoyFromIllinois” is postured to engage key decision makers and residents in communities located throughout the state to reinforce the economic and social impact that soybean production creates in Illinois.
Through consistent branding and outreach, as well as a paid TV and social media campaign, email correspondence and community surveys, the “SoyFromIllinois” campaign shows the many ways soy is a part of everyday life in Illinois, further generating pride in the state’s soybean farmers and their role in producing a versatile and sustainable crop that we all depend on.
The SFI campaign, launching mid-June, also hopes to influence new opportunities for soybean farmers and new avenues for Illinois soy in the marketplace, directly impacting farmer profitability in the long term.
Says Rachel Peabody, ISA Director of Communications, “Illinois is the largest soybean producing state in the nation, producing more than 604 million bushels of soybeans annually across 10.25 million acres of land. The 43,000 soybean farmers in Illinois work hard to continually deliver a sustainable and reliable product year after year that directly supports the Illinois economy in a number of ways most people would be surprised to learn. We’re excited to share those stories, and to grow awareness of our farmers’ impact.”
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
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For more information, contact:
Rachel Peabody
Director of Communications
Illinois Soybean Association
(217) 825-7654
Peabodyr@ilsoy.org
