Bloomington, Ill – January 25, 2023 – Illinois soybeans travel from the state’s 43,000 farmers’ fields to worldwide destinations, and the Illinois Soybean Association (ISA) is developing new resources to show how it happens.
The new Interactive Trade and Export Journey brings the Illinois soybean export story to life visually on ilsoy.org in the form of an interactive world map. The map allows farmers and buyers to choose their journey from farm to market, showcasing the different transportation avenues Illinois soy can take once it leaves the farm and how it ultimately gets to destinations like a domestic crush facility or international export market.
“ISA is debuting a slew of new resources surrounding its Trade and Exports program, all designed to help audiences better understand the soy value chain and how exports impact farmers’ bottom lines,” says ISA Market Development Chair and At-Large Director, Scott Gaffner. “We’re developing tools to ensure Illinois farmers understand not only the global impact of their crop, but also the buyers around the globe who are generating the demand for soy from Illinois.” You can check out the Interactive Trade and Export Journey map here.
In addition to the interactive map, ISA has produced trade booklets geared toward international buyers that feature the benefits of Illinois-grown soybeans. The booklets explain soybeans’ consistent quality and reliable supply, in addition to their sustainable production, and Illinois’ efficient transportation systems to move soybeans from the farm to their destinations around the globe.
The trade booklets are available in multiple languages for the convenience of diverse international buyers of Illinois soybeans, allowing ISA to continue facilitating relationships and building preference for Illinois soy with international buyers in key export markets.
To learn more about ISA’s Trade and Exports efforts, register today for a live Q&A session on Feb. 14 at 2:00 p.m. moderated by ISA Trade and Export Manager Eileen Urish.
For more information on these resources, contact Urish at eileen.urish@ilsoy.org.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org and www.ilsoygrowers.com.
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