BLOOMINGTON, ILL – APRIL 7, 2022 – ISA Director of Communications, Rachel Peabody, was awarded the Next Gen NAMA Award at this week’s awards ceremony in Kansas City, MO.
Peabody was nominated for the award by Rooster, a strategic marketing agency and partner of the Illinois Soybean Association. “We are thrilled that Rachel has been selected as the winner of this award,” says Josh Turney, Rooster Founder and President. “We nominated her because she is the true definition of a leader, paving the way for new opportunities for soybean farmers in the state of Illinois. We’re honored to partner with her to support that work and much more.”
Peabody serves as Director of Communications for the Illinois Soybean Association where she manages a team of six which she built from the ground up. For the past four years, she has expanded the reach of ISA with multiple in-house programs including relaunching Illinois Field & Bean magazine, establishing a successful Corporate Partners program, and an organizational rebrand in 2021 to better position ISA as trusted partner for farmers.
Says Turney, “All of the efforts that Rachel leads have been centered around continuous improvement and innovation for the organization, all to better serve Illinois farmers and the industry as a whole.”
Peabody is an active member of the National Agri-Marketing Association, President of the Heartland NAMA group, and involved in the American Ag Editors’ Association. She is also heavily involved in her community as an active member in the Holy Trinity Catholic Church in Stonington, a member of the Taylorville FFA alumni, and a volunteer at St. Mary’s Catholic School in Taylorville, where her twin daughters attend school.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the websites www.ilsoy.org and www.ilsoygrowers.com.