BLOOMINGTON, ILL – January 15, 2021 – This week, Illinois Soybean Association (ISA) published a new issue of their flagship publication, Illinois Field & Bean, which brings focus to agtech and the companies and organizations working to support the farming industry through technology, digitization, and innovation.

In a column dedicated to agtech adoption, Steve Pitstick, ISA Vice Chairman, writes, “While technology plays a role for every farmer, to varying degrees, one technology solution is not right for every farm. It’s important producers look at their individual operation to consider where pain-points exist, and which technologies promise the greatest return on investment. High costs to adopt new technology for individual farms, as well as significant learning-curves, can be adoption hurdles. Farmers must be their own scientists and their own detectives, constantly keeping a watchful eye on changing data, results, and impacts.”

Concludes Pitstick, “We are living in a constantly evolving world. And with big opportunities comes both challenge and reward.”

The AgTech Issue, which hits mailboxes this week, also includes a cover story on Research Park at the University of Illinois, several farmer interviews, and an article on ISA’s efforts in the new uses space. The digital version of the publication can be viewed at

The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website


For more information, contact:

Rachel Peabody
Director of Communications
Illinois Soybean Association
(217) 825-7654

Published On: January 15, 2021Categories: Latest News, Press ReleasesTags:

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