BLOOMINGTON, ILL – February 5, 2021 – As part of a new strategic plan, Illinois Soybean Association (ISA) is turning its marketing and storytelling focus back to its roots, celebrating the Illinois soybean farmer and supporting every aspect of soybean production. ISA is widening that strategic effort to establish partnerships with agriculture companies who are motivated by the same thing: bringing products and services to soybean growers across the state to improve their profitability and sustainability.
To achieve this, ISA has launched a new and improved Corporate Partners program which includes robust advertising and sponsorship offerings for agribusinesses who are looking to reach the state’s 43,000 soybeans farmers. These offerings include placements in ISA’s Illinois Field & Bean magazine, custom webinars, e-blasts and direct mailings, social media, digital advertising, and much more.
“As we were designing this program, we wanted these opportunities to be creative, flexible, and meaningful to our corporate partners,” says ISA Director of Communications, Rachel Peabody. “They’re adding value to our programs and projects, and we want to know we’re lending value to their missions as well. It’s a true ‘win’ when everyone moves ahead together.”
The FY21 Corporate Partner roster to date includes:
AgVantage Software, Inc.
Asgrow
BASF
Bayer
Brandt Industries
Compass Minerals
Compeer Financial
Farmobile
FMC
KCOE-ISOM
REG
SK Davison
Soybean Premiums
USB
Ongoing members of the Soy Partner Pledge program include:
ADM
Bayer
Cargill
Effingham Equity
Rumbold & Kuhn
Stanford Grain
The Andersons
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
###
For more information, Contact:
Rachel Peabody
Director of Communications
Illinois Soybean Association
(217) 825-7654
Peabodyr@ilsoy.org
