Communications Specialist
Lexi Hoffman is the Communications Specialist for the Illinois Soybean Association (ISA). She joined the team in May 2023 after a summer internship as the Meetings and Event Planning Intern for ISA. In her role, Hoffman manages the digital properties of the organization, including the website, social properties, databases, and CRM implementation. While also utilizing marketing automation tools to streamline workflows, segment audiences, and personalize communication with members, stakeholders, and partners.
Originating from Danvers, IL, Hoffman earned her bachelor’s degree from Blackburn College in 2023 where she majored in Marketing with a minor in Communications. While at Blackburn College, she was a part of many different clubs and organizations.
Hoffman currently resides in Minier, IL where she enjoys fishing, hiking, and taking photos with her dogs LeRoy and Oakley.
Focus Areas
Email Marketing
Social/Web Analytics
Website Maintenance
Content Creation
