Consumer Protein Trends and Truths

Impact on Animal Agriculture and Soy Protein Demand

Terms like “plant-based protein,” “no antibiotics ever” and “low carbon footprint” are popping up on menus and on grocery stores more frequently. The appeal of such labels stems in part from common negative assumptions about animal agriculture.

Where do such assumptions about raising and consuming meat, poultry and dairy come from? Are they accurate? And what do current trends mean for soybean markets, since feed represents the single largest demand for soy?

Here’s a look at several current trends and their potential impact on soybean markets.

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