Press Release

Consumers Roll the Dice to Learn about Soy in the City

April 27, 2017

FOR IMMEDIATE RELEASE

 

Consumers Roll the Dice to Learn about Soy in the City

Illinois farmers, experts share the soybean’s economic impact in Chicago

 

BLOOMINGTON, ILL. – April 27, 2017 – People enjoying Millennium Park in Chicago on April 20 experienced more than the architecture and different landscapes – they learned about Illinois soybeans through a life-sized board game stretching down Chase Promenade South near Cloud Gate – aka “the bean.”

 

The event was part of the Illinois Soybean Association (ISA) checkoff program Soy in the City initiative, which connects consumers to the positive impact soybeans have on their daily lives. The board game featured different ways soybeans contribute to the local economy, including biodiesel fueling city and school bus fleets, transportation moving soybeans across the city, and local businesses and attractions using the crop in other surprising ways.

 

“Soybeans are a transformative crop and integral to many different industries,” says Mike Levin, ISA director of issues management analysis. “Food ingredients, renewable fuels, paints, bio-plastics, animal feed – there are countless ways soybeans can be used in Chicago.” 

 

As passersby moved to different sidewalk tiles throughout the promenade, they were greeted by Illinois soybean farmers and other industry experts who shared how soybeans affect the city. State legislators from nearby districts also stopped by to learn more about soybeans and their impact in the city, including State Senator Bill Cunningham (D-Chicago), State Representative Camille Lilly (D-Chicago) and an aide to State Representative Sonya Harper (D-Chicago).

 

Andrew Roselius, soybean farmer from Onarga, Ill., talked about how locally grown soybeans can be transformed into products like cooking oil that people use every day.

 

“Most of today’s consumers are three or four generations removed from agriculture,” says Roselius. “I think it’s important to bring soybeans to the city so those who might not ever get a chance to visit a farm can better connect food and other products they use to the farmers growing this crop, whether that’s just outside Chicago or on the other end of the state.”

 

Those who couldn’t attend the event in Millennium Park can still experience #SoyintheCity by following @ilsoybean on Instagram.

 

The Illinois Soybean Association (ISA) represents more than 43,000 soybean farmers in Illinois through the state soybean checkoff and membership efforts. The checkoff funds market development, soybean production and profitability research, promotion, issues management and analysis, communications and education. Membership and advocacy efforts support Illinois soybean farmer interests in local areas, Springfield and Washington, D.C. ISA programs are designed to ensure Illinois soy is the highest quality, most dependable, sustainable and competitive in the global marketplace. For more information, visit the website www.ilsoy.org.

 

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For more information, contact:


Amy Roady

roadya@ilsoy.org

309-663-7692

 

Mike Levin
levinm@ilsoy.org

309-808-3606

Kim Cooke
kcooke@morganmyers.com

630-580-9472