ISA Relaunches Illinois Field & Bean Magazine
BLOOMINGTON, ILL – November 9, 2020 – Illinois soybean farmers will find a fresh, yet familiar resource in their mailboxes this week. The Illinois Soybean Association (ISA) has relaunched Illinois Field & Bean magazine, replacing Soy Perspectives.
“Based on conversations with Illinois soybean farmers, we think the ‘back to our roots’ approach we are taking with the magazine’s content is good news for them,” says Doug Schroeder, ISA chairman and soybean farmer from Mahomet, Illinois. “The ISA board of directors made the decision to reintroduce the magazine to better meet the needs of the state’s soybean farmers.”
The relaunch is a deliberate approach to making sure both soybean checkoff and Illinois Soybean Grower membership content bring value to the state’s 43,000 soybean farmers.
“We lead the nation in purchasing power and bushels produced,” says Schroeder. “And since ISA surveys have shown strong interest in our activities, we believe farmers are truly interested in how checkoff and membership dollars are invested. The magazine will help Illinois soybean farmers feel more informed, knowledgeable and competitive in the current marketplace.”
Bringing Illinois Field & Bean back also fits well with ISA’s fiscal year 2021 efforts, putting today’s soybean farmer needs at the center of all projects funded by the checkoff program. ISA’s updated mission is to uphold the interests of Illinois soybean farmers through promotion, advocacy and education. A new strategic plan focuses on projects from three areas, market development, government relations and utilization, and will be featured in the magazine.
Illinois Field & Bean magazine will deliver seven issues this year and it also can be read online at www.ilsoy.org.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
For more information, contact:
Director of Communications