Dive into Farm-ready Technology at Tech Connect July 16

FOR IMMEDIATE RELEASE

Dive into Farm-ready Technology at Tech Connect July 16

Illinois Soybean Association hosts workshop to help producers evaluate ag technologies

BLOOMINGTON, ILL—[May 13, 2019]—With new agriculture technologies constantly entering the market, keeping up with advancements can overwhelm even the most knowledgeable producers. Tech Connect, a new event from the Illinois Soybean Association (ISA) checkoff program, provides practical advice to help producers sort through multiple tech options and determine their profit potential on the farm.

The one-day, free event will be held July 16 at the iHotel and Conference Center in Champaign, Illinois. A lineup of expert speakers and breakout sessions will offer a deep-dive into available agriculture technologies and help guide producers through the tech decision making process.

“Tech Connect highlights farm-ready technology options for inputs and planning, marketing and risk management, and integrated farm platforms,” says Jayma Appleby, ISA director of industry relations. “Tech Connect focuses not only on a review of fast-changing technologies available to today’s producers, but also on best practices for evaluating and adopting new technologies.”

Learning Opportunities

The Tech Connect agenda is built around the needs of producers who are interested in new technologies and looking for help in the evaluation process. The program kicks off with “Today’s AgTech Landscape,” exploring different categories of today’s agtech offerings and how to break through the noise to understand relevant technologies.

Attendees will learn how to implement and evaluate success from Chris Harbourt, adjunct professor of ag and bio engineering from the University of Illinois and an agtech entrepreneur. He will share insights into evaluating a tech sales pitch and making the first year of on-farm implementation a success.

In fast-paced breakout sessions, producers may listen and learn as moderators use a set of best practices to interview six ag technology companies about their offerings’ value, providing a model for producers to use in their own agtech conversations. Sessions are: 

  • Inputs and Planning: Digital Insight for Real Decisions
    • Participating companies: Growers and Nutrien Ag Solutions
  • Marketing and Risk Management: Apps and Software for Soft Commodities
    • Participating companies: AgYield and FarmLead
  • Integrated Tech Platforms: Moving Toward Whole Farm Tech
    • Participating companies: Indigo Ag and Granular

Finally, attendees will have the opportunity to learn from, and ask questions of, tech-savvy producers during a panel discussion, “AgTech Lessons from My Farm.” Technology company representatives also will be available at the end of the schedule to answer questions.

The full agenda is available online.

Register Today

Space is limited to the first 75 registrants. Producers can reserve a seat today at www.ILSoyAdvisor.com/TechConnect . If you have questions, please contact the ISA Meeting and Events Planning Team at 888-826-4011 or email events@ilsoy.org.

Tech Connect is funded in part by the ISA checkoff program and is free to Illinois farmers who are interested in learning more about ag technologies.

The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development, soybean production and profitability research, promotion, issues management and analysis, communications and education. Membership and advocacy efforts support Illinois soybean farmer interests in local areas, Springfield and Washington, D.C. ISA programs are designed to ensure Illinois soy is the highest quality, most dependable, sustainable and competitive in the global marketplace. For more information, visit the website www.ilsoy.org.

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For more information, contact:
Rachel Peabody
peabodyr@ilsoy.org
309-808-3617
217-825-7654

Karen Potratz
kpotratz@charlestonorwig.com
262-563-5117
262-470-3709