Amy Roady is communications director for the Illinois Soybean Association (ISA). She leads communication, outreach and thought leadership efforts to educate, inform and influence producers, industry stakeholders, non-profit leaders and consumers. She also maintains strong relationships with media and food and ag groups. She is skilled with meeting facilitation, strategic communications planning, media relations, team building, writing and problem solving.
Since joining ISA in 2009, Roady has been active with Center for Food Integrity, Field to Market, U.S. Farmers and Ranchers Alliance and American Agricultural Editors’ Association (AAEA). Under her direction, the ISA communications team has won numerous National Agri-Marketing Association (NAMA) and AAEA awards.
Roady holds a bachelor’s degree in agricultural communications from the University of Illinois. She also has a master’s degree in journalism from Northwestern University’s Medill School of Journalism. Roady previously worked for University of Illinois Extension and as a journalist. She is past chairman of the University of Illinois Agricultural Communications Alumni Leadership Council and received the university’s College of Agricultural Consumer and Environmental Sciences Young Alumni Award.
Roady enjoys trail running, camping, creative projects and exploring new places with her two school-age boys.
Emerging issues communications
Farmer and agribusiness communications
Soy Perspectives magazine publisher
Influential consumer and non-profit communications
International and domestic customer communications
Sustainability and nutrient management