Poultry Exports: Middle East
Middle Eastern countries hold great potential as a market for U.S. poultry. The Illinois Soybean Association (ISA) checkoff program funds product promotions in this region through the U.S.A. Poultry and Egg Export Council (USAPEEC) to encourage export growth and break down barriers between U.S. products and international consumers.
For example, Gulfood, an annual global trade show in Dubai, United Arab Emirates, has become a key place for U.S. food companies to connect with international customers. The USAPEEC Pavilion at this show features an upper deck, funded in part by the ISA checkoff program, where exhibitor, importer and government official meetings result in export deals and progress on trade issues.
Poultry production uses nearly 64 percent of the soybean meal fed in the U.S. Growing demand for high-quality U.S. poultry products increases domestic soybean meal demand.
United Arab Emirates
In addition to hosting the annual Gulfood trade show, the United Arab Emirates is a trade center in this region of the world. While the market here has become more competitive in recent years, it’s a strategic destination for U.S. poultry products.
Instability in this region has impacted export markets, but Jordan still holds strong potential as a market. Maintaining relationships and educational efforts can help U.S. market share grow in the future.