Getting to Know U.S. Cellular and IoT America

Jim Anetsberger

What is the value in helping connect rural America?

We want to ensure that farms of all sizes and functions – no matter where they are located – have access to the technology they need to be successful. Farming is vital to our economy, and our agricultural customers shouldn’t have to worry about wireless connection. We started in rural communities, so we know what it takes to build and maintain a network that keeps them connected. But beyond the network, they also need to have access to the technology they need to be successful with a wide array of IoT solutions that can be tailored for their exact needs.

Why is U.S. Cellular teaming up with IoT America?

We strive to work with companies who share our commitment to an excellent customer experience. IoT America offers unique IoT applications and solutions that can enhance any ag operation. We have been building a suite of IoT solutions for several years and are diversifying our IoT portfolio and expanding our partner ecosystem to meet evolving customer needs.

Explain what will be available and why?

We want our agricultural customers to have access to the latest IoT technology that can simplify their operations and cost-efficiently grow their business. Working with IoT America allows us to add several new ag solutions to help farmers and ranchers deliver higher yields and create efficiencies in their day-to-day operations. Whether a farm needs tracking devices on herds or tanks, facility monitoring or anything in between, U.S. Cellular agricultural customers have a cost-effective way to reduce the complexity of evolving their farm into a tech-forward business.

What challenges and opportunities will you address?

We know that the needs of farmers are constantly evolving, so we need to be technology experts for them. Working with companies such as IoT America who specialize in specific agricultural solutions allows us to provide a wide breadth of offerings and ongoing support, so customers feel confident in their investment. We will work to ensure that our associates always have the most up-to-date information, so they can offer customers the cutting-edge technology that they need to be efficient and successful, while being cost-effective.

What do you see for the future of this technology and how will you address that in a way to assist farmers in their production role?

The IoT space is constantly growing, and some experts say that introduction of 5G will allow virtually anything – some say up to a trillion devices in the next decade – to connect to cellular networks. We want to help the farming industry embrace this technology and see how it can revolutionize everyday tasks. We will continue to look for innovative ways to ensure our ag customers have access to the technology they need to have flourishing and profitable production.

What tips do you have for farmers to be successful in this technology arena?

Start with making a list of your biggest pain points and most time-consuming tasks, then engage in a conversation with a wireless expert to identify potential solutions for your business. Focus on the critical few first. We think it’s important to start small and grow into additional solutions as you see the benefit and ROI from some of the initial solutions you implement.  

Jim Anetsberger is vice president of business strategy at U.S. Cellular, a full-service wireless carrier providing national network coverage and industry-leading innovations. The Chicago-based carrier offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations