Logos and attribution
Which brand to use: It is important to clearly and noticeably include checkoff attribution for all fully or partially checkoff-funded projects and efforts. The attribution should be incorporated as early as possible in all press releases, articles, ads, brochures, reports and other collateral. When the checkoff program logo is used, no written attribution is needed, but it is encouraged.
Font(s): Conduit, Optima or Verdana
Language: when funded solely by the checkoff The Illinois Soybean Association checkoff program.
When to use: A general use situation is classified as anything related to the checkoff when no other organizations assisted with funding or knowledge of other contributors is not known. When the checkoff program logo is used, no written attribution is needed, but it is encouraged.
Examples: “The Illinois Soybean Association checkoff program announced a winner of the 100 Bushel Yield Challenge today.”
Language: when funded by checkoff or jointly funded efforts The Illinois Soybean Association checkoff and membership program
When to use: When the project or effort is funded by both the checkoff and membership or funded by groups outside of the Illinois Soybean Association, other Qualified State Soybean Boards or United Soybean Board, the attribution language should be adjusted to reflect this fact.
“The Illinois Soybean Association checkoff and membership program provides the following materials to assist you in presenting lessons on soybean production, soybean uses and agriculture.”
Language: when funded solely by membership dollars or with other non-checkoff funds Illinois Soybean Growers soybean membership organization. The Illinois Soybean Growers membership organization, with xx partner…”
When to use: This includes all references to funding for legislative/public affairs uses, as checkoff dollars are not eligible for these purposes.
Examples: “Effective in both Springfield and Washington D.C., this process – funded by the Illinois Soybean Growers membership organization – has achieved many legislative successes.”