March Media Advisory

ISA Media Advisory
March 2017



  • The new class of ISA Soy Ambassadors are in Tijuana and Monterrey, Mexico, this week to observe U.S. Meat Export Federation (USMEF) project status and attend a conference dealing with tuna production.Both programs are tied to increasing soybean meal consumption and are ISA checkoff program-related activities.Soy Ambassadors will be available for comment upon return.  Primary Contact Person:Jayne Godfrey




  • The Illinois Nutrient Research & Education Council (NREC) and Southern Illinois University Carbondale (SIUC) are hosting a Nutrient Management Forum March 15 on the SIUC campus. The forum is directed at farmers in the southern part of the state to hear from researchers about their work and provide feedback to the group on needed research, priority development and outreach.The event will be held from 10 a.m. to 2 p.m. The ISA checkoff program works with both organizations.  Details can be found at  Primary Contact Person: Mark Ingbritson 



  • Two ILSoyAdvisor webinars are coming up that are of interest to farmers and crop advisers.The role of gypsum in improving soil and water quality is scheduled for March 22, from 10 a.m. to 11 a.m. Warren Dick, Ph.D., from The Ohio State University, will discuss what gypsum is, its benefits to soil, sources of gypsum, how it can be applied and how often, and how it traps phosphate in the field.  Participants can register here



  • Evaluating critical management strategies to increase soybean yields is April 4, from 10 a.m. to 11 a.m.  AJ Woodyard, technical crop production specialist at BASF, will discuss management strategies for the 2017 soybean season based on research collected at the BASF Midwest Research Farm.  Woodyard will cover planting date, population, maturity group, seed treatment, foliar fungicides and fertility needs.  Registerhere.  Primary Contact Person: Mark Ingbritson 

Story Ideas




  • ISA CCA Master Adviser Kris Ehlers starts planting in February.  ISA named Kris Ehlers as its first Master Adviser award winner last month.  The following week, the Thomasboro, Ill., farmer and seedsman was planting soybeans to see what might happen to yields with the earlier-than-usual seeding date.  Warm weather helped drive the decision, along with Ehler’s unquenched curiosity to see how far he can push soybean yields higher in 2017.  Primary Contact Person: Mark Ingbritson




  • ISA infrastructure calculator may help communities save money.  The ISA checkoff program recently launched a new Roadway and Bridge Improvement Calculator, an online service intended to help local communities better plan road and bridge projects.  The calculator is simple, customizable and fast, and can help users save time and money during budgeting and planning stages.  That means more financial resources can go toward actual road and bridge improvement.  Primary Contact Person: Julie Orchard



  • IFF helps educate the hands that feed consumers.  Illinois Farm Families this month will take a group of influential dieticians, food manufacturers, food bloggers and Chicago Public School food service managers to the Monsanto Research Center in St. Louis.  The goal is to educate the group about the science behind biotechnology and to answer GMO questions.  Illinois Farm Families are Illinois farmers who support state commodity groups and membership associations.  Primary Contact Person: Sarah Duwe 



  • On a related note, the Illinois Farm Families website currently is focused on helping consumers understand the meaning behind marketing terms on labels.  A registered dietician and others are sharing definitions of common label terms.  Contact Sarah to line up any potential interviews.



  • Record pork exports drive domestic soybean meal demand.  The U.S. exported a record 2.55 million tons of pork in 2016, more than 25 percent of total production.  The ISA checkoff program’s long-term investment in pork promotion in Mexico plays a role, as pork exports to our southern neighbor set a volume record for the fifth straight year. Pork production not only adds value to U.S. exports, it converts U.S. soybean meal into quality protein for consumers.  Primary Contact Person: Laura Temple



  • Why are weights and measures important to farmers?  March 1-7 is Weights and Measures Week.  The National Conference of Weights and Measurements (NCWM) reminds farmers that not only does NCWM create standards to regulate fuel quality, its inspectors check elevator and truck scales to make sure farmers are paid accurately.  Get more information here.  Primary Contact Person: Karen Potratz 

Upcoming Events




  • March 6-10  Offshore Mariculture Conference Ensenada, Baja California, Mexico 




  • March 22  ILSoyAdvisor Webinar Role of gypsum in improving soil and water quality, 10-11 a.m. Warren Dick, Ph.D., Ohio State University, discusses what gypsum is, benefits, sources of gypsum, application and how it traps phosphate in fields.



  • March 24  IFF Monsanto Research Center Tour St. Louis 

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Media Contacts


Illinois Farm Families, Voice for Soy

Sarah Duwe, 262-650-7260,


Animal agriculture

Laura Temple, 847-436-3525,

Yield, farmer profitability, soybean composition, sustainability

Mark Ingbritson, 262-349-2416,