Press Release

ISA Hires Director of Industry Relations

September 20, 2016

ISA Hires Director of Industry Relations

 

BLOOMINGTON, ILL. – September 26, 2016 – Illinois Soybean Association (ISA) CEO Craig Ratajczyk announces Jayma Appleby as ISA’s new director of industry relations effective Sept. 1. Appleby will represent the soybean checkoff focusing on stakeholder relationships, outreach and influence for ISA throughout the state and nationally.

 

“We are excited to have Jayma on board working on behalf of Illinois’ soybean farmers,” Ratajczyk said. “It’s important to be a part of the hub of agriculture and food influencers that are in Illinois. This gives us an opportunity to positively impact the market for Illinois soybeans and agriculture in general.”

 

Appleby comes to ISA in an agreement with FLM+, where she served as a senior public relations manager working across multiple checkoff programs. She grew up on a fourth generation farm in Iowa where her family raises soybeans, corn and livestock. She is a graduate of Iowa State University.

 

Appleby’s position fits into a new strategic plan for ISA, with a slate of projects focusing on stakeholders, farmers and end customers. The stakeholder section of the strategic plan works to expand the influence and reach of ISA through member, corporate, industry and advocacy efforts that positively impact Illinois soybean farmers. This new plan coincides with a board approved Chicago office where Appleby will be based.

 

“From working with partners throughout the soybean value chain to trade-based organizations, this new position will cover a wide-range of ISA’s priorities to engage people about what we do,” said Daryl Cates, soybean farmer from Columbia, Ill., and ISA chairman.

 

The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development, soybean production and profitability research, issues analysis, communications and education. Membership and advocacy efforts support Illinois soybean farmer interests in local areas, Springfield and Washington, D.C., through the Illinois Soybean Growers. ISA programs are designed to ensure Illinois soy is the highest quality, most dependable,

sustainable and competitive in the global marketplace. For more information, visit the website www.ilsoy.org.

 

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For more information, contact:

 

Jayma Appleby

jappleby@ilsoy.org

847-722-9818

 

Amy Roady

roadya@ilsoy.org

309-808-3610

309-663-7692