Press Release

Digital Acre Educates Consumers About Soybeans, Raises $3,000 for Chicago Food Banks

November 09, 2016

FOR IMMEDIATE RELEASE

 

Digital Acre Educates Consumers About Soybeans, Raises $3,000 for Chicago Food Banks

 

BLOOMINGTON, ILL. - November 9, 2016 - The Illinois Soybean Association (ISA) checkoff program, in partnership with Illinois Farm Families, is proud to give $3,000 worth of ground pork to the Northern Illinois Food Bank through The Acre educational initiative.

 

The Acre is an interactive webpage hosted on www.WatchUsGrow.org. It focuses on specific issues surrounding soybean production, including genetically modified organisms (GMOs), sustainability, animal care and exports. A different Illinois soybean farmer walks users through each issue during the course of the growing season. Each farmer showcases how he or she makes different choices with farm practices- just like consumers can make a variety of choices in the grocery store.

 

Every click on the graphic or share on Facebook raised $1 worth of ground pork for food banks in the Chicago area, up to $3,000. Ground pork fills a need for high quality protein offerings at food banks serving local residents. Soybean and pig farmers work together every day to produce this source of high quality protein, with pigs eating 74 percent of the soybean meal fed in Illinois.

 

"Most Illinois consumers probably don't think about how their food is grown or where it comes from," says Sharon Covert, a mom, retired nurse and ISA district director from Tiskilwa, Ill., featured on The Acre. "We want consumers to know that behind the meat counter or in the cereal aisle, an Illinois soybean farmer might have helped get that product there."

 

With constant access to information, ISA wants to ensure consumers get soybean and food facts straight from the source.

 

"Consumers are interested in issues like sustainability and GMOs. They have questions. Through The Acre, we give them an up-close look at Illinois farmers and farming practices - and support Chicago food banks along the way," says Covert. 

 

The ground pork contribution was made possible with the help of Pork Power, the Illinois Pork Producers Association program that provides protein to local food depositories.

 

The Illinois Soybean Association (ISA) represents more than 43,000 soybean farmers in Illinois through the state soybean checkoff and membership efforts. The checkoff funds market development, soybean production and profitability research, promotion, issues management and analysis, communications and education. Membership and advocacy efforts support Illinois soybean farmer interests in local areas, Springfield and Washington, D.C. ISA programs are designed to ensure Illinois soy is the highest quality, most dependable, sustainable and competitive in the global marketplace. For more information, visit the website www.ilsoy.org.

 

 

-30-

 

Photo caption: The Illinois Soybean Association checkoff program and Illinois Farm Families raise $3,000 worth of ground pork for Chicago food banks through The Acre, an interactive web page that explores different issues in soybean production, such as genetically modified organisms (GMOs) and sustainability. Every click on the graphic or share on Facebook added $1 to the ground pork total.  

 

 

For more information, contact:

Amy Roady

ISA Communications Director

roadya@ilsoy.org

309-808-3610

618-535-7937

 

Sarah Duwe

MorganMyers

Sduwe@morganmyers.com

920-205-5495