International Marketing

Thanks to the increasing worldwide demand for soybeans, U.S. soybean production and exports have enjoyed record-setting results. While world demand has skyrocketed, we're facing growing competition too. Marketing efforts are key.

The Illinois Soybean Association makes both Checkoff and non-Checkoff investments in global marketing. Here's a breakdown of what we've done recently:

Checkoff Investment

  • Providing much-needed soy protein to Vietnam, Honduras, Guatemala, and other poverty-stricken countries through World Initiative for Soy and Human Health (WISHH). Click on the WISHH logo to learn more.
  • Developing aquaculture markets for China's offshore fish farms
  • Using Checkoff dollars to capture federal dollars for market development
  • *2006 WISHH Annual Report*

Non-Checkoff Investment

  • Expanded international markets for agricultural products through support of Foreign Market Development and Market Access Programs
  • Helped pass presidential Trade Promotion Authority for more competitive U.S. soybean exports
  • Created new soy product definitions for humanitarian aid programs